TikTok is introducing a fresh option that enables them to lessen the quantity of AI-created media appearing in their streams. This step comes as the company announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a full-scale rollout. This advancement comes amid a surge in AI content, fueled by new video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this material is classified as low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that many people like content produced via AI tools, including AI artwork to informative clips, and we aim to provide users the ability to see more or less of that, according to their own likes,” commented a company executive.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its network tagged as made with AI. In total, more than 100 mn pieces of content are added to the service each day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI content they view by accessing the topic control option in the application and selecting the AI content topic. Other topics that currently be controlled under the tool encompass news, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its guidelines require users to identify convincing AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the service will now attach an “AI-made” tag to content made using its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This step is intended to deter users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for professionals and organizations to produce informative material about using AI responsibly. This program will support non-profit groups focused on teaching computer science.
Moderation Strategy
The platform has justified its moderation strategy, during discussion over plans to cut jobs for numerous safety staff in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation department in London, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content before it is viewed by people. The platform stated a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
